Project cover image for this 55N case study.

The Recovery Club

The Recovery Club

The Recovery Club

Year

Year

2026

2026

Scope

Scope

Branding Web design

Branding Web design

(01) Project description

Brief

The Recovery Club delivers medical-grade cryo-compression equipment to patients at home — the platform needed to earn clinical trust and convert it into a booking without friction.

The Recovery Club delivers medical-grade cryo-compression equipment to patients at home — the platform needed to earn clinical trust and convert it into a booking without friction.

The Recovery Club delivers medical-grade cryo-compression equipment to patients at home — the platform needed to earn clinical trust and convert it into a booking without friction.

The Recovery Club delivers medical-grade cryo-compression equipment to patients at home — the platform needed to earn clinical trust and convert it into a booking without friction.

The Recovery Club delivers medical-grade cryo-compression equipment to patients at home — the platform needed to earn clinical trust and convert it into a booking without friction.

Full brand book and website led by Flatline — clinical credibility meets performance aesthetic. Deep navy, cool blue, image-first layout. Nothing cheap, nothing clinical-grey.

(02) Solution

Brief

A brand system built around precision and calm confidence — logo encoding the three therapy types, photography leading with image before headline, and a voice that's direct without being cold.

A brand system built around precision and calm confidence — logo encoding the three therapy types, photography leading with image before headline, and a voice that's direct without being cold.

A brand system built around precision and calm confidence — logo encoding the three therapy types, photography leading with image before headline, and a voice that's direct without being cold.

A brand system built around precision and calm confidence — logo encoding the three therapy types, photography leading with image before headline, and a voice that's direct without being cold.

A brand system built around precision and calm confidence — logo encoding the three therapy types, photography leading with image before headline, and a voice that's direct without being cold.

A step-by-step booking configurator — select wrap, describe condition, choose rental duration, add extras. Inspired by high-end product configurators, showing specs like temperature, pressure, and session length at every step.

Project visual — design work shown in context.
Project visual — identity and layout detail.
Project visual — identity and layout detail.
Project visual — interface or brand application.
Project visual — design detail from the case study.
Project visual — layout and typography detail.
Project visual — layout and typography detail.
Project visual — layout and typography detail.
Project visual — layout and typography detail.
Project visual — design detail from the case study.

(03) Impact

Brief

The platform closed the gap between clinical recommendation and home recovery — making professional-grade equipment as easy to access as the prescription that recommends it.

The platform closed the gap between clinical recommendation and home recovery — making professional-grade equipment as easy to access as the prescription that recommends it.

The platform closed the gap between clinical recommendation and home recovery — making professional-grade equipment as easy to access as the prescription that recommends it.

The platform closed the gap between clinical recommendation and home recovery — making professional-grade equipment as easy to access as the prescription that recommends it.

The platform closed the gap between clinical recommendation and home recovery — making professional-grade equipment as easy to access as the prescription that recommends it.

The booking flow and brand system scale alongside a growing network of hospital, physiotherapist, and private clinic referral channels across Europe.

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