The Recovery Club

The Recovery Club

Year

Year

Year

Scope

Scope

Scope

Branding Web design

Branding Web design

Branding Web design

(01) Project description

Brief

The Recovery Club delivers medical-grade cryo-compression equipment to patients at home the platform needed to earn clinical trust and convert it into a booking without friction.

The Recovery Club delivers medical-grade cryo-compression equipment to patients at home the platform needed to earn clinical trust and convert it into a booking without friction.

The Recovery Club delivers medical-grade cryo-compression equipment to patients at home the platform needed to earn clinical trust and convert it into a booking without friction.

The Recovery Club delivers medical-grade cryo-compression equipment to patients at home the platform needed to earn clinical trust and convert it into a booking without friction.

The Recovery Club delivers medical-grade cryo-compression equipment to patients at home the platform needed to earn clinical trust and convert it into a booking without friction.

Full brand book and website led by Flatline clinical credibility meets performance aesthetic. Deep navy, cool blue, image-first layout. Nothing cheap, nothing clinical-grey.

(02) Solution

Brief

A brand system built around precision and calm confidence logo encoding the three therapy types, photography leading with image before headline, and a voice that's direct without being cold.

A brand system built around precision and calm confidence logo encoding the three therapy types, photography leading with image before headline, and a voice that's direct without being cold.

A brand system built around precision and calm confidence logo encoding the three therapy types, photography leading with image before headline, and a voice that's direct without being cold.

A brand system built around precision and calm confidence logo encoding the three therapy types, photography leading with image before headline, and a voice that's direct without being cold.

A brand system built around precision and calm confidence logo encoding the three therapy types, photography leading with image before headline, and a voice that's direct without being cold.

A step-by-step booking configurator select wrap, describe condition, choose rental duration, add extras. Inspired by high-end product configurators, showing specs like temperature, pressure, and session length at every step.

(03) Impact

Brief

The platform closed the gap between clinical recommendation and home recovery making professional-grade equipment as easy to access as the prescription that recommends it.

The platform closed the gap between clinical recommendation and home recovery making professional-grade equipment as easy to access as the prescription that recommends it.

The platform closed the gap between clinical recommendation and home recovery making professional-grade equipment as easy to access as the prescription that recommends it.

The platform closed the gap between clinical recommendation and home recovery making professional-grade equipment as easy to access as the prescription that recommends it.

The platform closed the gap between clinical recommendation and home recovery making professional-grade equipment as easy to access as the prescription that recommends it.

The booking flow and brand system scale alongside a growing network of hospital, physiotherapist, and private clinic referral channels across Europe.

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