Project cover image for this 55N case study.

Axis

Axis

Axis

Year

Year

2025

2025

Scope

Scope

Branding

Branding

(01) Project description

Brief

Axis is a platform I founded to spotlight emerging creatives across disciplines — with a real curatorial voice, not another niche content account.

Axis is a platform I founded to spotlight emerging creatives across disciplines — with a real curatorial voice, not another niche content account.

Axis is a platform I founded to spotlight emerging creatives across disciplines — with a real curatorial voice, not another niche content account.

Axis is a platform I founded to spotlight emerging creatives across disciplines — with a real curatorial voice, not another niche content account.

Axis is a platform I founded to spotlight emerging creatives across disciplines — with a real curatorial voice, not another niche content account.

As founder and sole designer, I handled everything — naming, identity, visual system, and content format — launching on Instagram as a deliberate starting point.

(02) Solution

Brief

A post format per artist — work, question, process, question — digestible without losing depth. Split compositions, oversized typography, and a handwritten logo that pushes back against AI-flattened creative culture.

A post format per artist — work, question, process, question — digestible without losing depth. Split compositions, oversized typography, and a handwritten logo that pushes back against AI-flattened creative culture.

A post format per artist — work, question, process, question — digestible without losing depth. Split compositions, oversized typography, and a handwritten logo that pushes back against AI-flattened creative culture.

A post format per artist — work, question, process, question — digestible without losing depth. Split compositions, oversized typography, and a handwritten logo that pushes back against AI-flattened creative culture.

A post format per artist — work, question, process, question — digestible without losing depth. Split compositions, oversized typography, and a handwritten logo that pushes back against AI-flattened creative culture.

Consistent without being rigid — each feature adapts to the artist while staying unmistakably Axis. The cross-disciplinary mix is intentional: Axis curates a feeling, not a field.

Project visual — design work shown in context.

Project visual — identity and layout detail.

Project visual — design detail from the case study.

Project visual — layout and typography detail.

Project visual — layout and typography detail.

Project visual — design detail from the case study.

(03) Impact

Brief

13 artists featured across painting, photography, fashion, and object-making — with a growing network of creatives who see Axis as a space worth being part of.

13 artists featured across painting, photography, fashion, and object-making — with a growing network of creatives who see Axis as a space worth being part of.

13 artists featured across painting, photography, fashion, and object-making — with a growing network of creatives who see Axis as a space worth being part of.

13 artists featured across painting, photography, fashion, and object-making — with a growing network of creatives who see Axis as a space worth being part of.

13 artists featured across painting, photography, fashion, and object-making — with a growing network of creatives who see Axis as a space worth being part of.

Built organically and with intention — a visual identity strong enough to scale into events and physical spaces.

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About

Amsterdam, NL

12:55:40

hello@55n.studio

Amsterdam, NL

12:55:40

hello@55n.studio

Amsterdam, NL

12:55:40

hello@55n.studio