Axis

Axis

Year

Year

Year

2025

2025

2025

Scope

Scope

Scope

Branding

Branding

Branding

(01) Project description

Brief

Axis is a platform I founded to spotlight emerging creatives across disciplines with a real curatorial voice, not another niche content account.

Axis is a platform I founded to spotlight emerging creatives across disciplines with a real curatorial voice, not another niche content account.

Axis is a platform I founded to spotlight emerging creatives across disciplines with a real curatorial voice, not another niche content account.

Axis is a platform I founded to spotlight emerging creatives across disciplines with a real curatorial voice, not another niche content account.

Axis is a platform I founded to spotlight emerging creatives across disciplines with a real curatorial voice, not another niche content account.

As founder and sole designer, I handled everything naming, identity, visual system, and content format launching on Instagram as a deliberate starting point.

(02) Solution

Brief

A post format per artist work, question, process, question digestible without losing depth. Split compositions, oversized typography, and a handwritten logo that pushes back against AI-flattened creative culture.

A post format per artist work, question, process, question digestible without losing depth. Split compositions, oversized typography, and a handwritten logo that pushes back against AI-flattened creative culture.

A post format per artist work, question, process, question digestible without losing depth. Split compositions, oversized typography, and a handwritten logo that pushes back against AI-flattened creative culture.

A post format per artist work, question, process, question digestible without losing depth. Split compositions, oversized typography, and a handwritten logo that pushes back against AI-flattened creative culture.

A post format per artist work, question, process, question digestible without losing depth. Split compositions, oversized typography, and a handwritten logo that pushes back against AI-flattened creative culture.

Consistent without being rigid each feature adapts to the artist while staying unmistakably Axis. The cross-disciplinary mix is intentional: Axis curates a feeling, not a field.

(03) Impact

Brief

13 artists featured across painting, photography, fashion, and object-making with a growing network of creatives who see Axis as a space worth being part of.

13 artists featured across painting, photography, fashion, and object-making with a growing network of creatives who see Axis as a space worth being part of.

13 artists featured across painting, photography, fashion, and object-making with a growing network of creatives who see Axis as a space worth being part of.

13 artists featured across painting, photography, fashion, and object-making with a growing network of creatives who see Axis as a space worth being part of.

13 artists featured across painting, photography, fashion, and object-making with a growing network of creatives who see Axis as a space worth being part of.

Built organically and with intention a visual identity strong enough to scale into events and physical spaces.

More projects