(01) numbers
4
4
Years shaping brands and visual identities for clients across industries worldwide. We bring experience and perspective to every project, combining proven methods with fresh thinking to deliver work that stands apart.
4
Years shaping brands and visual identities for clients across industries worldwide. We bring experience and perspective to every project, combining proven methods with fresh thinking to deliver work that stands apart.
24
24
Projects delivered for startups, agencies, and established brands alike. Each collaboration strengthens my craft and deepens our understanding of what makes design resonate with real audiences.
24
Projects delivered for startups, agencies, and established brands alike. Each collaboration strengthens my craft and deepens our understanding of what makes design resonate with real audiences.
1
Creative obsession with precision, clarity, and meaningful work. Our tight-knit team moves fast without cutting corners, bringing focus and dedication to everything we touch.
1
Creative obsession with precision, clarity, and meaningful work. Our tight-knit team moves fast without cutting corners, bringing focus and dedication to everything we touch.
(01) About
55°N is my design practice — built around the belief that good design doesn't need to announce itself.
My work spans two worlds: larger ecommerce brands through agency partnerships, and early-stage founders in tech and SaaS on the freelance side. I'm drawn to the latter — the moment when everything needs to exist at once and someone has to hold the whole picture.
I use contrast as a working principle. Not as a style, but as a way of finding balance — in layouts, in brand systems, in the tension between what's said and what's left out. The work is minimal because it's considered, not because it's easy. Based in Amsterdam. Working worldwide.
(02) Experience
WORK
Flatline Agency
visual designer
2026
Brainlake
ui designer
2025 / 26
Framer
freelance designer
2025 / 26
Shield
Product designer
2022
EDUCATION
Graphic Design in Branding
IED Instituto Europeo di Design
2024
MSc in Service Systems Design
Aalborg University Copenhagen
2023
PUBLICATIONS
ServDes
Staging, co-creating and reframing
2023
WORK
EDUCATION
PUBLICATIONS
(03) approach
Research
/
Strategy
/
Design
/
Launch
/
Support
/
Every project starts with understanding — your audience, their needs, the competitive landscape, and the gap your product or service fills. I look for patterns that aren't immediately obvious, the kind of insights that make design decisions feel inevitable rather than arbitrary.
This phase sets the foundation for everything that follows. Without it, design is guesswork. With it, every visual and structural choice has a reason behind it.
Research
/
Strategy
/
Design
/
Launch
/
Support
/
Every project starts with understanding — your audience, their needs, the competitive landscape, and the gap your product or service fills. I look for patterns that aren't immediately obvious, the kind of insights that make design decisions feel inevitable rather than arbitrary.
This phase sets the foundation for everything that follows. Without it, design is guesswork. With it, every visual and structural choice has a reason behind it.
Research
/
Strategy
/
Design
/
Launch
/
Support
/
Every project starts with understanding — your audience, their needs, the competitive landscape, and the gap your product or service fills. I look for patterns that aren't immediately obvious, the kind of insights that make design decisions feel inevitable rather than arbitrary.
This phase sets the foundation for everything that follows. Without it, design is guesswork. With it, every visual and structural choice has a reason behind it.
(approach)
Research
Every project starts with understanding — your audience, their needs, the competitive landscape, and the gap your product or service fills. I look for patterns that aren't immediately obvious, the kind of insights that make design decisions feel inevitable rather than arbitrary.
This phase sets the foundation for everything that follows. Without it, design is guesswork. With it, every visual and structural choice has a reason behind it.
Strategy
Research becomes direction. I map out a clear plan that defines your positioning, your voice, and how your brand should behave across every touchpoint — especially digital ones, where first impressions happen fast and attention is short. The goal is clarity: knowing exactly what you stand for, who you're speaking to, and how to reach them. A strong strategy doesn't just inform the design — it makes the design work harder.
Design
From the first wireframe to the final prototype, every decision is grounded in what we've learned. I work iteratively and collaboratively, testing ideas early and refining based on real feedback rather than assumptions. The outcome is an experience that feels natural to use and considered to look at. Interfaces that don't get in the way. Identities that hold up across every context. Design that earns attention without demanding it.
Launch
Going live is a process, not a moment. I coordinate the final stages carefully — QA, content checks, technical handoff — so nothing falls through the gaps when it matters most. Launches are iterated, not just executed. Feedback from the first days informs what gets refined next, ensuring the product enters the market in its best shape and keeps improving from there.
Support
From the first wireframe to the final prototype, every decision is grounded in what we've learned. I work iteratively and collaboratively, testing ideas early and refining based on real feedback rather than assumptions. The outcome is an experience that feels natural to use and considered to look at. Interfaces that don't get in the way. Identities that hold up across every context. Design that earns attention without demanding it.
Research
Every project starts with understanding — your audience, their needs, the competitive landscape, and the gap your product or service fills. I look for patterns that aren't immediately obvious, the kind of insights that make design decisions feel inevitable rather than arbitrary.
This phase sets the foundation for everything that follows. Without it, design is guesswork. With it, every visual and structural choice has a reason behind it.
Strategy
Research becomes direction. I map out a clear plan that defines your positioning, your voice, and how your brand should behave across every touchpoint — especially digital ones, where first impressions happen fast and attention is short. The goal is clarity: knowing exactly what you stand for, who you're speaking to, and how to reach them. A strong strategy doesn't just inform the design — it makes the design work harder.
Design
From the first wireframe to the final prototype, every decision is grounded in what we've learned. I work iteratively and collaboratively, testing ideas early and refining based on real feedback rather than assumptions. The outcome is an experience that feels natural to use and considered to look at. Interfaces that don't get in the way. Identities that hold up across every context. Design that earns attention without demanding it.
Launch
Going live is a process, not a moment. I coordinate the final stages carefully — QA, content checks, technical handoff — so nothing falls through the gaps when it matters most. Launches are iterated, not just executed. Feedback from the first days informs what gets refined next, ensuring the product enters the market in its best shape and keeps improving from there.
Support
From the first wireframe to the final prototype, every decision is grounded in what we've learned. I work iteratively and collaboratively, testing ideas early and refining based on real feedback rather than assumptions. The outcome is an experience that feels natural to use and considered to look at. Interfaces that don't get in the way. Identities that hold up across every context. Design that earns attention without demanding it.
Research
Every project starts with understanding — your audience, their needs, the competitive landscape, and the gap your product or service fills. I look for patterns that aren't immediately obvious, the kind of insights that make design decisions feel inevitable rather than arbitrary.
This phase sets the foundation for everything that follows. Without it, design is guesswork. With it, every visual and structural choice has a reason behind it.
Strategy
Research becomes direction. I map out a clear plan that defines your positioning, your voice, and how your brand should behave across every touchpoint — especially digital ones, where first impressions happen fast and attention is short. The goal is clarity: knowing exactly what you stand for, who you're speaking to, and how to reach them. A strong strategy doesn't just inform the design — it makes the design work harder.
Design
From the first wireframe to the final prototype, every decision is grounded in what we've learned. I work iteratively and collaboratively, testing ideas early and refining based on real feedback rather than assumptions. The outcome is an experience that feels natural to use and considered to look at. Interfaces that don't get in the way. Identities that hold up across every context. Design that earns attention without demanding it.
Launch
Going live is a process, not a moment. I coordinate the final stages carefully — QA, content checks, technical handoff — so nothing falls through the gaps when it matters most. Launches are iterated, not just executed. Feedback from the first days informs what gets refined next, ensuring the product enters the market in its best shape and keeps improving from there.
Support
From the first wireframe to the final prototype, every decision is grounded in what we've learned. I work iteratively and collaboratively, testing ideas early and refining based on real feedback rather than assumptions. The outcome is an experience that feels natural to use and considered to look at. Interfaces that don't get in the way. Identities that hold up across every context. Design that earns attention without demanding it.
Research
Every project starts with understanding — your audience, their needs, the competitive landscape, and the gap your product or service fills. I look for patterns that aren't immediately obvious, the kind of insights that make design decisions feel inevitable rather than arbitrary.
This phase sets the foundation for everything that follows. Without it, design is guesswork. With it, every visual and structural choice has a reason behind it.
Strategy
Research becomes direction. I map out a clear plan that defines your positioning, your voice, and how your brand should behave across every touchpoint — especially digital ones, where first impressions happen fast and attention is short. The goal is clarity: knowing exactly what you stand for, who you're speaking to, and how to reach them. A strong strategy doesn't just inform the design — it makes the design work harder.
Design
From the first wireframe to the final prototype, every decision is grounded in what we've learned. I work iteratively and collaboratively, testing ideas early and refining based on real feedback rather than assumptions. The outcome is an experience that feels natural to use and considered to look at. Interfaces that don't get in the way. Identities that hold up across every context. Design that earns attention without demanding it.
Launch
Going live is a process, not a moment. I coordinate the final stages carefully — QA, content checks, technical handoff — so nothing falls through the gaps when it matters most. Launches are iterated, not just executed. Feedback from the first days informs what gets refined next, ensuring the product enters the market in its best shape and keeps improving from there.
Support
From the first wireframe to the final prototype, every decision is grounded in what we've learned. I work iteratively and collaboratively, testing ideas early and refining based on real feedback rather than assumptions. The outcome is an experience that feels natural to use and considered to look at. Interfaces that don't get in the way. Identities that hold up across every context. Design that earns attention without demanding it.
Research
Every project starts with understanding — your audience, their needs, the competitive landscape, and the gap your product or service fills. I look for patterns that aren't immediately obvious, the kind of insights that make design decisions feel inevitable rather than arbitrary.
This phase sets the foundation for everything that follows. Without it, design is guesswork. With it, every visual and structural choice has a reason behind it.
Strategy
Research becomes direction. I map out a clear plan that defines your positioning, your voice, and how your brand should behave across every touchpoint — especially digital ones, where first impressions happen fast and attention is short. The goal is clarity: knowing exactly what you stand for, who you're speaking to, and how to reach them. A strong strategy doesn't just inform the design — it makes the design work harder.
Design
From the first wireframe to the final prototype, every decision is grounded in what we've learned. I work iteratively and collaboratively, testing ideas early and refining based on real feedback rather than assumptions. The outcome is an experience that feels natural to use and considered to look at. Interfaces that don't get in the way. Identities that hold up across every context. Design that earns attention without demanding it.
Launch
Going live is a process, not a moment. I coordinate the final stages carefully — QA, content checks, technical handoff — so nothing falls through the gaps when it matters most. Launches are iterated, not just executed. Feedback from the first days informs what gets refined next, ensuring the product enters the market in its best shape and keeps improving from there.
Launch
Going live is a process, not a moment. I coordinate the final stages carefully — QA, content checks, technical handoff — so nothing falls through the gaps when it matters most. Launches are iterated, not just executed. Feedback from the first days informs what gets refined next, ensuring the product enters the market in its best shape and keeps improving from there.
Support
From the first wireframe to the final prototype, every decision is grounded in what we've learned. I work iteratively and collaboratively, testing ideas early and refining based on real feedback rather than assumptions. The outcome is an experience that feels natural to use and considered to look at. Interfaces that don't get in the way. Identities that hold up across every context. Design that earns attention without demanding it.
Research
Every project starts with understanding — your audience, their needs, the competitive landscape, and the gap your product or service fills. I look for patterns that aren't immediately obvious, the kind of insights that make design decisions feel inevitable rather than arbitrary.
This phase sets the foundation for everything that follows. Without it, design is guesswork. With it, every visual and structural choice has a reason behind it.
Strategy
Research becomes direction. I map out a clear plan that defines your positioning, your voice, and how your brand should behave across every touchpoint — especially digital ones, where first impressions happen fast and attention is short. The goal is clarity: knowing exactly what you stand for, who you're speaking to, and how to reach them. A strong strategy doesn't just inform the design — it makes the design work harder.
Design
From the first wireframe to the final prototype, every decision is grounded in what we've learned. I work iteratively and collaboratively, testing ideas early and refining based on real feedback rather than assumptions. The outcome is an experience that feels natural to use and considered to look at. Interfaces that don't get in the way. Identities that hold up across every context. Design that earns attention without demanding it.
Launch
Going live is a process, not a moment. I coordinate the final stages carefully — QA, content checks, technical handoff — so nothing falls through the gaps when it matters most. Launches are iterated, not just executed. Feedback from the first days informs what gets refined next, ensuring the product enters the market in its best shape and keeps improving from there.
Launch
Going live is a process, not a moment. I coordinate the final stages carefully — QA, content checks, technical handoff — so nothing falls through the gaps when it matters most. Launches are iterated, not just executed. Feedback from the first days informs what gets refined next, ensuring the product enters the market in its best shape and keeps improving from there.
Support
From the first wireframe to the final prototype, every decision is grounded in what we've learned. I work iteratively and collaboratively, testing ideas early and refining based on real feedback rather than assumptions. The outcome is an experience that feels natural to use and considered to look at. Interfaces that don't get in the way. Identities that hold up across every context. Design that earns attention without demanding it.
Research
Every project starts with understanding — your audience, their needs, the competitive landscape, and the gap your product or service fills. I look for patterns that aren't immediately obvious, the kind of insights that make design decisions feel inevitable rather than arbitrary.
This phase sets the foundation for everything that follows. Without it, design is guesswork. With it, every visual and structural choice has a reason behind it.
Strategy
Research becomes direction. I map out a clear plan that defines your positioning, your voice, and how your brand should behave across every touchpoint — especially digital ones, where first impressions happen fast and attention is short. The goal is clarity: knowing exactly what you stand for, who you're speaking to, and how to reach them. A strong strategy doesn't just inform the design — it makes the design work harder.
Design
From the first wireframe to the final prototype, every decision is grounded in what we've learned. I work iteratively and collaboratively, testing ideas early and refining based on real feedback rather than assumptions. The outcome is an experience that feels natural to use and considered to look at. Interfaces that don't get in the way. Identities that hold up across every context. Design that earns attention without demanding it.
Launch
Going live is a process, not a moment. I coordinate the final stages carefully — QA, content checks, technical handoff — so nothing falls through the gaps when it matters most. Launches are iterated, not just executed. Feedback from the first days informs what gets refined next, ensuring the product enters the market in its best shape and keeps improving from there.
Launch
Going live is a process, not a moment. I coordinate the final stages carefully — QA, content checks, technical handoff — so nothing falls through the gaps when it matters most. Launches are iterated, not just executed. Feedback from the first days informs what gets refined next, ensuring the product enters the market in its best shape and keeps improving from there.
Support
From the first wireframe to the final prototype, every decision is grounded in what we've learned. I work iteratively and collaboratively, testing ideas early and refining based on real feedback rather than assumptions. The outcome is an experience that feels natural to use and considered to look at. Interfaces that don't get in the way. Identities that hold up across every context. Design that earns attention without demanding it.
Research
Every project starts with understanding — your audience, their needs, the competitive landscape, and the gap your product or service fills. I look for patterns that aren't immediately obvious, the kind of insights that make design decisions feel inevitable rather than arbitrary.
This phase sets the foundation for everything that follows. Without it, design is guesswork. With it, every visual and structural choice has a reason behind it.
Strategy
Research becomes direction. I map out a clear plan that defines your positioning, your voice, and how your brand should behave across every touchpoint — especially digital ones, where first impressions happen fast and attention is short. The goal is clarity: knowing exactly what you stand for, who you're speaking to, and how to reach them. A strong strategy doesn't just inform the design — it makes the design work harder.
Design
From the first wireframe to the final prototype, every decision is grounded in what we've learned. I work iteratively and collaboratively, testing ideas early and refining based on real feedback rather than assumptions. The outcome is an experience that feels natural to use and considered to look at. Interfaces that don't get in the way. Identities that hold up across every context. Design that earns attention without demanding it.
Launch
Going live is a process, not a moment. I coordinate the final stages carefully — QA, content checks, technical handoff — so nothing falls through the gaps when it matters most. Launches are iterated, not just executed. Feedback from the first days informs what gets refined next, ensuring the product enters the market in its best shape and keeps improving from there.
Launch
Going live is a process, not a moment. I coordinate the final stages carefully — QA, content checks, technical handoff — so nothing falls through the gaps when it matters most. Launches are iterated, not just executed. Feedback from the first days informs what gets refined next, ensuring the product enters the market in its best shape and keeps improving from there.
Support
From the first wireframe to the final prototype, every decision is grounded in what we've learned. I work iteratively and collaboratively, testing ideas early and refining based on real feedback rather than assumptions. The outcome is an experience that feels natural to use and considered to look at. Interfaces that don't get in the way. Identities that hold up across every context. Design that earns attention without demanding it.