Project cover image for this 55N case study.

QLS

QLS

QLS

Year

Year

Scope

Scope

Branding, Web design

Branding, Web design

(01) Project description

Brief

QLS is a pan-European fulfillment platform targeting €74M turnover by 2029 — following the acquisition of JJ Fulfillment, the brand needed an identity built for scale.

QLS is a pan-European fulfillment platform targeting €74M turnover by 2029 — following the acquisition of JJ Fulfillment, the brand needed an identity built for scale.

QLS is a pan-European fulfillment platform targeting €74M turnover by 2029 — following the acquisition of JJ Fulfillment, the brand needed an identity built for scale.

QLS is a pan-European fulfillment platform targeting €74M turnover by 2029 — following the acquisition of JJ Fulfillment, the brand needed an identity built for scale.

QLS is a pan-European fulfillment platform targeting €74M turnover by 2029 — following the acquisition of JJ Fulfillment, the brand needed an identity built for scale.

Full brand book and website — built from a strategic workshop with the founder, defining brand architecture, visual identity, and digital strategy across both QLS and JJ.

(02) Solution

Brief

Built around three pillars — Structure, Technology, Soul — translated into dark forest green, hot pink, and editorial serif typography. Operationally serious and human at the same time, cutting through the generic aesthetic of logistics.

Built around three pillars — Structure, Technology, Soul — translated into dark forest green, hot pink, and editorial serif typography. Operationally serious and human at the same time, cutting through the generic aesthetic of logistics.

Built around three pillars — Structure, Technology, Soul — translated into dark forest green, hot pink, and editorial serif typography. Operationally serious and human at the same time, cutting through the generic aesthetic of logistics.

Built around three pillars — Structure, Technology, Soul — translated into dark forest green, hot pink, and editorial serif typography. Operationally serious and human at the same time, cutting through the generic aesthetic of logistics.

Built around three pillars — Structure, Technology, Soul — translated into dark forest green, hot pink, and editorial serif typography. Operationally serious and human at the same time, cutting through the generic aesthetic of logistics.

The website functions as a sales funnel first — clear value propositions, network showcase, and cross-selling between QLS and JJ. The brand book supports consistent rollout across the Netherlands, UK, Spain, and Australia.

Project visual — design work shown in context.
Project visual — identity and layout detail.
Project visual — interface or brand application.
Project visual — design detail from the case study.
Project visual — layout and typography detail.
Project visual — layout and typography detail.
Project visual — design detail from the case study.

(03) Impact

Brief

QLS launched with a brand platform built for scale — coherent enough for international expansion and flexible enough to absorb future acquisitions without losing identity.

QLS launched with a brand platform built for scale — coherent enough for international expansion and flexible enough to absorb future acquisitions without losing identity.

QLS launched with a brand platform built for scale — coherent enough for international expansion and flexible enough to absorb future acquisitions without losing identity.

QLS launched with a brand platform built for scale — coherent enough for international expansion and flexible enough to absorb future acquisitions without losing identity.

QLS launched with a brand platform built for scale — coherent enough for international expansion and flexible enough to absorb future acquisitions without losing identity.

A brand that positions QLS to compete at a European level, with the visual credibility and strategic clarity to match its ambitions.

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Amsterdam, NL

12:55:40

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hello@55n.studio

Amsterdam, NL

12:55:40

Instagram

LinkedIn

Contact

hello@55n.studio

Amsterdam, NL

12:55:40

Instagram

LinkedIn

Contact

hello@55n.studio