(01) Project description
Full website redesign covering all key screens — homepage, PLP, PDP, fit guide, journal, stores, fabrics, and a complete design system. Both visual direction and UX were in scope, built to convert better while elevating the brand into a more editorial, premium tier.
(02) Solution
The PDP and PLP were redesigned around conversion — size selection surfaced directly on the product card, a model/product toggle on the PLP, stock indicators, and a quick-add flow that reduces steps to purchase. The fit guide and fabrics pages give customers the confidence to buy without visiting a store.
(03) Impact
A full design system ensures the brand scales consistently — from campaign drops to editorial journal content — without losing the visual integrity of the redesign.
