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Shield

Shield

Shield

Year

Year

2024

2024

Scope

Scope

Product design

Product design

(01) Project description

Brief

Shield's dashboard showed data but didn't help users understand it — team management was clunky and the product wasn't scaling.

Shield's dashboard showed data but didn't help users understand it — team management was clunky and the product wasn't scaling.

Shield's dashboard showed data but didn't help users understand it — team management was clunky and the product wasn't scaling.

Shield's dashboard showed data but didn't help users understand it — team management was clunky and the product wasn't scaling.

Shield's dashboard showed data but didn't help users understand it — team management was clunky and the product wasn't scaling.

As the sole in-house designer on a LinkedIn analytics platform, I took full ownership — from strategy to shipping design — across the entire product.

(02) Solution

Brief

The dashboard was redesigned to surface meaning, not just numbers — engagement trends and key metrics presented in context so users could act without guidance.

The dashboard was redesigned to surface meaning, not just numbers — engagement trends and key metrics presented in context so users could act without guidance.

The dashboard was redesigned to surface meaning, not just numbers — engagement trends and key metrics presented in context so users could act without guidance.

The dashboard was redesigned to surface meaning, not just numbers — engagement trends and key metrics presented in context so users could act without guidance.

The dashboard was redesigned to surface meaning, not just numbers — engagement trends and key metrics presented in context so users could act without guidance.

A self-service onboarding flow eliminated reliance on customer support, letting managers and agencies get up and running independently from day one.

Project visual — design work shown in context.

Project visual — identity and layout detail.

Project visual — design detail from the case study.

Project visual — layout and typography detail.

Project visual — layout and typography detail.

Project visual — design detail from the case study.

Project visual — final design shown in context.

Project visual — final design shown in context.

(03) Impact

Brief

Shield now serves over 11,000 active users across 9,000+ organizations — scaling without increasing operational overhead.

Shield now serves over 11,000 active users across 9,000+ organizations — scaling without increasing operational overhead.

Shield now serves over 11,000 active users across 9,000+ organizations — scaling without increasing operational overhead.

Shield now serves over 11,000 active users across 9,000+ organizations — scaling without increasing operational overhead.

Shield now serves over 11,000 active users across 9,000+ organizations — scaling without increasing operational overhead.

The redesign drove stronger retention and steady revenue growth — shifting Shield from a data tool into a platform that actively improves LinkedIn performance.

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Amsterdam, NL

12:55:40

hello@55n.studio

Amsterdam, NL

12:55:40

hello@55n.studio

Amsterdam, NL

12:55:40

hello@55n.studio