(01) Project description
As the sole in-house designer on a LinkedIn analytics platform, I took full ownership — from strategy to shipping design — across the entire product.
(02) Solution
A self-service onboarding flow eliminated reliance on customer support, letting managers and agencies get up and running independently from day one.
(03) Impact
The redesign drove stronger retention and steady revenue growth — shifting Shield from a data tool into a platform that actively improves LinkedIn performance.
