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Ducie

Ducie

Ducie

Year

Year

2026

2026

Scope

Scope

Web design

Web design

(01) Project description

Brief

Ducie is a London-based luxury outerwear brand — the existing site had good bones but wasn't carrying the weight of a luxury brand.

Ducie is a London-based luxury outerwear brand — the existing site had good bones but wasn't carrying the weight of a luxury brand.

Ducie is a London-based luxury outerwear brand — the existing site had good bones but wasn't carrying the weight of a luxury brand.

Ducie is a London-based luxury outerwear brand — the existing site had good bones but wasn't carrying the weight of a luxury brand.

Ducie is a London-based luxury outerwear brand — the existing site had good bones but wasn't carrying the weight of a luxury brand.

I led the full website redesign alongside visual direction — repositioning the digital experience as genuinely luxury-tier, from browse to checkout.

(02) Solution

Brief

Interaction as a luxury signal — scroll-triggered animations, sticky elements, horizontal scrolls, and a quick-add panel that lets users move from browse to bag without breaking the visual flow.

Interaction as a luxury signal — scroll-triggered animations, sticky elements, horizontal scrolls, and a quick-add panel that lets users move from browse to bag without breaking the visual flow.

Interaction as a luxury signal — scroll-triggered animations, sticky elements, horizontal scrolls, and a quick-add panel that lets users move from browse to bag without breaking the visual flow.

Interaction as a luxury signal — scroll-triggered animations, sticky elements, horizontal scrolls, and a quick-add panel that lets users move from browse to bag without breaking the visual flow.

Interaction as a luxury signal — scroll-triggered animations, sticky elements, horizontal scrolls, and a quick-add panel that lets users move from browse to bag without breaking the visual flow.

Product pages redesigned to let garments breathe — full-bleed imagery, clean typography, and a zoom interaction that rewards the craftsmanship in every detail. The collection grid positions Ducie closer to fashion houses than fashion retail.

Project visual — design work shown in context.

Project visual — identity and layout detail.

Project visual — design detail from the case study.

Project visual — layout and typography detail.

Project visual — layout and typography detail.

Project visual — design detail from the case study.

Project visual — design detail from the case study.

(03) Impact

Brief

The redesign elevated Ducie into a digital experience that matches the ambition of the clothes — considered in every detail, designed to be experienced rather than just browsed.

The redesign elevated Ducie into a digital experience that matches the ambition of the clothes — considered in every detail, designed to be experienced rather than just browsed.

The redesign elevated Ducie into a digital experience that matches the ambition of the clothes — considered in every detail, designed to be experienced rather than just browsed.

The redesign elevated Ducie into a digital experience that matches the ambition of the clothes — considered in every detail, designed to be experienced rather than just browsed.

The redesign elevated Ducie into a digital experience that matches the ambition of the clothes — considered in every detail, designed to be experienced rather than just browsed.

The website became part of the product story — as personal, precise, and intentional as the founder who built the brand.

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Amsterdam, NL

12:55:40

hello@55n.studio

Amsterdam, NL

12:55:40

hello@55n.studio

Amsterdam, NL

12:55:40

hello@55n.studio